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LESSONS IN NONPROFIT AND STARTUP STRATEGY 

viewpoints

September 16, 2015

What distinguishes nonprofits in the public eye often comes down to what their main mission and vision statements are. Take Oxfam, for example— their vision statement, “a just world without poverty,” aptly describes the organization’s ideal world and resonates with the listener. Mission and vision statements are often seen as the base of any successful business’ marketing campaign, whether it is a non-profit or a for-profit organization....

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