Client Spotlight: Veterans of Foreign Wars National Home for Children
The VFW National Home for Children is a multi-faceted facility in Eaton Rapids, Michigan created to care for the developmental, social and spiritual needs of the children and families of the United States Veterans of Foreign Wars. It has operated successfully for over 85 years. In 2006, the organization introduced a Helpline service dedicated to providing up-to-date information on all matters military for 30 million veterans and their dependents nationwide.
One of their primary goals is raising Helpline traffic without significantly expanding their staff or financial resources. Hilltop Consultants provided the VFW National Home for Children with demographic analysis on young veterans with families, including their communication patterns online. These findings led to detailed strategies for service rebranding, online forum creation, social media networking, and nationwide print advertising opportunities.
Project Manager: Anthony Conyers (COL '12)
Member: Gregory Barnes (MSB '12)
Member: TaraLynn Casperson (SFS '12)
Member: Eliza Pan (MSB '13)
Member: Christina Taranenko (MSB '13)
Visit Veterans of Foreign Wars National Home for Children Website
|
|
