Client Spotlight: GreenHOME
Hilltop Consultants worked with GreenHOME, a non-profit organization planning to open a green building center in Washington D.C. called GreenSPACE. In order to better understand the needs that such a center needed to satisfy Hilltop Consultants surveyed other green building centers across the nation in order to understand what types of services are most valued by customers. With those Hilltop Consultants went on and investigated the D.C. building community. Interviews with different D.C. green building experts allowed to gauge the demand for green building services, identify current market gaps, and learn how customers would want to interact with a green building center.
The extensive analysis let to specific recommendations for GreenSPACE regarding which services the center should provide in order to meet the needs of the D.C. building market as well as key components of these services. Additionally Hilltop Consultants was able to provide insights concerning effective marketing, pricing, and funding tactics.
By matching market demand with key services, GreenSPACE will help to fill current market gaps and serve as a catalyst to grow the D.C. green building market.
Project Manager – Tracy O'Malley (MSB 09)
Member – Nick Rakowski (MSB 10)
Member – Kritank Gupta ( COL 09)
Member – Aman Sarup (MSB 11)
Member – Katherine Sterne (MSB 11)
(Project Completed Fall 2007)
Visit GreenHOME Website
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